-Did you ever wonder what might happen if you ever left Facebook?
-
-What if there was a social network which provided some of the same interaction
-you've grown to love, *and* was free to use, open source - and where your
-privacy is always under your control?
-
-And what if this social network could scale to encompass the entire internet,
-and *not* require a central organisation to provide servers (in exchange for
-selling your private information to advertisers)?
-
-Look no further.
-
-Friendika is a social network without boundaries. Friendika installations can
-link together into a global social network which is free from central
-control. Besides the Friendika network [which is privacy enhanced]; you can
-connect with and communicate with friends on identi.ca, Status.Net and many
-other sites and social networks *today*.
-
-We are currently developing connectors to seamlessly communicate with many
+
+ Since the dawn of the world-wide-web, the internet has been a battleground
+between the "big boys" with all their resources, and a bunch of upstarts whose
+goal is to topple the status quo - and bring the same powers of global reach
+to anybody with a computer and an internet connection.
+
+ The latest battleground is social networking. Many of your friends would
+have you believe that the world (and all the information in it) belongs to
+Facebook.
+
+ Friendika is here to rock that boat.
+
+ Granted, all your friends aren't here - yet. The people who made fun of you
+in high school (yet curiously wanted to be friends with you now) are still
+"poking" each other and managing their virtual farms and telling you all about
+their virtual gang wars. Would you miss them?
+
+ I wouldn't.
+
+ You probably have a handful of friends that are truly special. Tell those
+friends that the world has changed - because it has. It's time to move on. A
+year ago, if you had left Facebook, there was no place to go - at least a
+place which offered the same kind of social interaction (and wasn't just
+another huge company trying to make money off of all of your private
+information).
+
+ Today you have options.
+
+ What if there was a social network which provided some of the same
+interaction you've grown to love, *and* was free to use, *and* was open source,
+*and* where your privacy is always under your control?
+
+ And what if this social network could scale to encompass the entire
+internet, and *not* require a central organisation to provide servers?
+(In exchange for peddling your private information behind your back.)
+
+ Look no further.
+
+ Friendika is a social network without boundaries, and without ownership.
+Friendika installations can link together into a global social network which
+is free from central control. Besides the Friendika network (which is privacy
+enhanced); you can also connect with and communicate with friends on identi.ca,
+Status.Net and many other sites and social networks *today*.
+
+ Welcome to the federated social web. If you choose not to use Friendika
+(though we think you'd be foolish not to), you can choose any of 20-30 other
+providers of federated social networking software and still be a part of this
+vast new social network. This is going to be bigger than Facebook.
+
+ Much bigger.
+
+ We are currently developing connectors to seamlessly communicate with many