-Friendika is a social network without boundaries. Friendika installations can
-link together into a global social network which is free from central
-control. We are developing connectors to seamlessly communicate with many
-other open social networks and providers - GNU-social, Diaspora, Status.net,
-and even some of the larger closed services such as Facebook and Twitter.
-
-Over the coming months, the boundaries between these networks will start to
-become indistinguishable as they all become part of your social circle.
-
-Your personal thoughts and conversations belong to you - and are shared with
-those you wish to share them with.
-
-Period.
-
-Friendika is secure, and as private as you wish it to be. Our privacy settings
-are straight-forward and simple, because we know that relationships rarely are
-(straight-forward and simple). Whether you're communicating with drinking
-buddies or potential employers, you can rest assured that each is only able to
-see the side of you that you wish to present.
-
-A single instance of Friendika can easily support hundreds of (and up to
-several thousand) people using commodity hosting hardware. Each of these
-people are able to connect with potentially hundreds or thousands of friends
-and associates on any other supported network anywhere in the world and share
-photos, links, status updates, etc.
-
-But maybe you don't want to be connected to the world... That's OK too.
-Friendika may also be closed off from the global community and used to support
+ And what if this social network could scale to encompass the entire
+internet, and *not* require a central organisation to provide servers (in
+exchange for selling your private information; and everything else they can
+find out about you - from logging all of your online activities and
+conversations)?
+
+ Look no further.
+
+ Friendika is a social network without boundaries, and without ownership.
+Friendika installations can link together into a global social network which
+is free from central control. Besides the Friendika network (which is privacy
+enhanced); you can also connect with and communicate with friends on identi.ca,
+Status.Net and many other sites and social networks *today*.
+
+ Welcome to the federated social web. If you choose not to use Friendika
+(though we think you'd be foolish not to), you can choose any of 20-30 other
+providers of federated social networking software and still be a part of this
+vast new social network. This is going to be bigger than Facebook.
+
+ Much bigger.
+
+ We are currently developing connectors to seamlessly communicate with many
+other open social networks and providers - like Diaspora, GNU-Social,
+OneSocialWeb, and even some of the larger closed services such as Facebook and
+Twitter.
+
+ Over the coming months, the boundaries between these networks will start
+to become indistinguishable as they all become part of your social circle.
+
+ Our core belief is that your personal thoughts and conversations belong to
+you - and are only meant to be shared with those you wish to share them with.
+
+ Period.
+
+ Friendika is secure, and as private as you wish it to be. Our privacy
+settings are straight-forward and simple, because we know that relationships
+rarely are (straight-forward and simple). Whether you're communicating with
+drinking buddies or potential employers, you can rest assured that each is
+only able to see the side of you that you wish to present. If you send a
+private message to your aunt Mary, we will encrypt it with military grade
+encryption.
+
+ Other distributed social network projects talk about privacy and offering
+a feature-rich social networking alternative, but all they can deliver is
+vapour and vague promises. Things like "Private mail will be in the next
+release".
+
+ Friendika delivers. We've got an incredibly rich social communications
+interface you can make use of *right now*.
+
+ And lest you think we're just trying to copy Facebook feature-for-feature,
+you couldn't be further from the truth. We like the conversational style
+because it feels natural, and that's why Facebook grew to be what it is today.
+But we're creating something completely different.
+
+ Something better.
+
+ A single instance of Friendika can easily support hundreds of (and up to
+several thousand) people using commodity hosting hardware. You could even run
+Friendika on an old PC in your closet or garage. Each of these people are able
+to connect with potentially hundreds or thousands of friends and associates
+on any other supported network anywhere in the world and share photos, links,
+status updates, etc.
+
+ But maybe you don't want to be connected to the world... and that's OK
+too. Friendika may be closed off from the global community and used to support